China’s positive economic growth has helped make the country the biggest market for the S-Class sedan by Mercedes-Benz.
The German luxury sedan maker last week officially launched the ninth generation of S-Class sedans in the China market.
“In addition to the excellence of our flagship S-Class, we believe that the overall Chinese environment played a major role in China becoming the largest S-Class market in the world,” said Klaus Maier, president and CEO of Mercedes-Benz China Ltd.
Maier cited the success of the government’s stimulus package that dampened the effects of the global recession.
“The government’s stimulus measures have a more far-reaching effect, as it did not only help limit the impact of the downturn, but it actually spurred and boosted the growth of China’s overall economy,” Maier said.
Bjoern Hauber, general manager of sales and marketing for Mercedes-Benz China Ltd, said strong economic growth led to the growth of China’s wealthy class, which is spurring demand for luxury products.
Wealthier customers also are demanding more personalized goods with extra features, he said.