However piracy is a big problem in China; this is where sixty per cent of the world’s fake fashion is made. The Chinese authorities have recognized it is a problem and are trying to eradicate the problem. Some of the larger companies such as Gucci regularly change their designs on their apparel such as T-Shirts. When Georgio Armani set up a store in a China he insisted on having a red lacquered door to appeal to his Asian customers. There is a large demand for clothing that is made in Italy because of the status symbol. Consumers do not want to look closely at a product and see a made in China label. It is predicted that China will soon be catching up with American and Japanese consumer trends. This continent has a one-child policy and this creates a market where parents can happily indulge and spoil their child. This is a fantasy area for companies.